American Apparel Creative Laab

Creative Laab

The American Apparel Creative Laab was a nationwide tour spanning various cities and states that aimed to showcase the diverse talents within local printwear communities. This initiative fostered connections with emerging and veteran creatives, reinforcing the brand's commitment to innovation and community engagement.

I was tasked with crafting video edits, sound elements, and producing dynamic motion graphics tailored for their social media presence and engaging Instagram Reels. A significant aspect of my role included the development of a refreshed look-and-feel for American Apparel that resonated with not only printwear communities, but also underground creatives and the wider consumer base.

Studio: Studio Five Ltd.