CAR• cARIBBEAN AUTOMOTIVE RETAILERs

For my work with CAR (Caribbean Automotive Retailer), I helped develop and maintain the brand's dynamic visual and animated identity. CAR, a prominent dealer of GWM Motors' innovative vehicles, launched its operations in Barbados and has successfully expanded to Jamaica and Trinidad and Tobago, with plans to enter the market of Guyana. Their tagline, Go Beyond.

My focus was on creating engaging animations, motion graphics, and video edits that showcased CAR's diverse vehicle offerings and conveyed a unified brand experience. Each vehicle lineup was given its own unique flair through carefully chosen music and tailored video editing, ensuring a distinctive yet cohesive look across all media.

CAR's brand is designed to be clean and modern, yet approachable and friendly. It emphasizes safety, attentiveness, and reassurance—qualities I infused into the motion design. By aligning every element with these core values, I helped craft a brand narrative that appeals to CAR's audience, reinforcing their commitment to excellence and reliability in the automotive industry.

Through this visual storytelling, I contributed to building a strong, cohesive brand identity that not only supports CAR’s growth in the Caribbean but also resonates deeply with its customers, positioning CAR as a trusted and forward-thinking automotive retailer.

Studio: Studio Five Ltd