COMFORT COLORs

As part of a campaign on Comfort Colors' Instagram stories, we introduced a custom filter that helps users discover their "aura" by randomly selecting a color associated with specific personality traits.

The filter displayed three keywords describing the personality traits of the selected color, accompanied by a visual effect.

Alongside this, Comfort Colors products matching the selected aura color were showcased at the bottom of the screen, demonstrating the variety of shades available.

Our social media grid also featured six content segments, each exploring the personality characteristics linked to one of the six colors, encouraging interaction with our social content.

Studio: Studio Five Ltd